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Group of athletes from the Lidl-Trek team in dark Crivit training jackets inside a building

More than just elite sport – exercise as a way of life

Through its partnership with Lidl-Trek, CRIVIT aims to inspire everyone to lead an active lifestyle and thereby contribute to their well-being – as a brand for sportswear and equipment that kits out the team from head to toe: from shoes and trousers to jackets and caps

CRIVIT is the official partner

CRIVIT is further expanding its partnership with the WorldTour team Lidl-Trek and will clearly position itself as the official partner of the internationally successful cycling team in 2026.

Close-up of a dark blue Crivit sports jacket featuring the Crivit logo and a Lidl Trek patch
Juan Ayuso is performing a side plank exercise on a black exercise mat outdoors, wearing a CRIVIT hoodie and tracksuit bottoms, with push-up handles next to him.

Combining top performance with an active lifestyle

Juan Ayuso is sitting on a sofa, chatting and smiling with someone else, wearing a dark Lidl-Trek hoodie.

Juan Ayuso

Last year, Lidl-Trek secured several stage victories in the world’s most prestigious stage races – including the Tour de France and the Giro d’Italia for both men and women.

Lidl-Trek aims to continue this success story this year and has already secured an overall victory at the Portuguese Volta ao Algarve through new signing Juan Ayuso.

“We like to stay active and therefore appreciate clothing that supports our dynamic lifestyle.”

Jonathan Milan, Team Lidl-Trek

Road cyclist Juan Ayuso from the Lidl-Trek Team stands on a padel court with a padel racket

Inspired by the pros – integrated into everyday life

Whether on a road bike, the padel court or at the gym – our products are developed by professionals and made for everyday life. Discover the collection that brings high-performance sport into your daily routine.

CRIVIT Carbon Paddle, for Advanced Players

CRIVIT Carbon Paddle, for Advanced Players

CRIVIT Paddle 3K Carbon PRO

CRIVIT Paddle 3K Carbon PRO

The Lidl-Trek cycling team poses together in front of the team bus bearing the Lidl and Trek logos outdoors

About Lidl-Trek

Lidl-Trek has a clear mission: to become the best road cycling team in the world and to inspire more people to cycle.

This is achieved by supporting athletes on their journey to peak performance, through technical innovation and the realisation of human potential – as well as through the passion with which the team inspires riders and fans.

Three people wearing CRIVIT fitness apparel, gathered on exercise mats with workout gear, smiling during an outdoor group training session.

GET ACTIVE, RELAX AND START AGAIN

Two men in CRIVIT cycling gear riding mountain bikes on an alpine road

DISCOVER OUR CYCLING PRODUCTS