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Woman in CRIVIT sportswear stretching along a stone wall beside a quiet country road.

Every journey begins somewhere. Different stories, one conviction.

Why We Try explores what happens when people try to dare something new,
and how that single decision can become a life-defining turning point. 

Woman in a CRIVIT vest stretches outdoors with a group of runners in a sunny park.

Intimate and honest stories

The series tells intimate and honest stories of human discovery, focusing on the emotional side of sport and movement. It captures real moments of doubt, motivation, struggle and growth, revealing how powerful it can be to simply take the first step. By highlighting authentic experiences, Why We Try brings the "try-it" attitude to life and makes it relatable and real.

Woman in CRIVIT yoga outfit performing Warrior II pose on a terrace with mountain panorama.

The decisive moment

The series reminds us that sport is not defined by medals, records or flawless technique. Instead, it is about the exact moment when motivation turns into action. Every personal transformation begins with a decision to try - driven by curiosity, courage or circumstance. Sometimes that decision is loud and intentional, sometimes quiet and almost unnoticed. Yet behind every change lies a defining moment that sets something new in motion. Why We Try tells the stories behind these moments and celebrates the human side of movement.

Episode 03: SUP with Erik

In the third episode, Erik shows how a diagnosis became the catalyst for a new adventure. Instead of giving up, he found his freedom on the water with his SUP. His story captures the heart of Why We Try, showing how a deep connection to nature helps us steer our own lives.

Erik Sander is setting up his gear while camping by the lake: a Crivit gas stove, with his Crivit tent and a Crivit thermos in the background.

CALL OF THE WATER

Rooted in childhood summers at the lake with his grandfather, Erik’s connection to the water has always run deep. But his real journey began with his multiple sclerosis diagnosis. The feeling of losing control became his catalyst: waiting was no longer an option. He had to act now and set his dreams in motion.

Erik Sander prepares his equipment while camping by the lake: a Crivit gas stove, his Crivit tent in the background, and a Crivit thermal flask.

FROM UNERTAINITY TO OPTIMISM

For Erik, every day on the water is a victory of optimism over uncertainty. It’s a constant reminder that life is full of possibilities. Whether solo or with his family, the water is both his anchor and his freedom - a place of constant movement where he alone determines the direction of his journey.

Erik Sander in a Crivit outdoor jacket, looking resolutely into the distance, surrounded by forest and nature.

THE STRENGTH TO MOVE

Erik’s path reminds us that the simple act of movement can lead to profound transformation. Out on the water, he found the courage to reclaim his body and redefine his boundaries. He proves that when you try something new, you gain the freedom to chart your own course.

EPISODE 02: WELL-BEING WITH DR JOSEPHINE WORSECK

In the second episode, we follow a story of conscious change and quiet courage. Dr. Josephine Worseck’s journey captures a different, yet equally powerful side of Why We Try.

Woman in CRIVIT sports outfit meditates on rocks by a winter stream in a snowy forest.
Woman in CRIVIT outdoor outfit with rucksack and hiking poles running on a mountain peak in the snow.
Woman with hat smiles as she bathes in an ice-cold waterfall in a winter forest.

Once, her life followed a well-planned path toward a traditional career. Years of study had mapped out a clear direction. 
But beneath the surface, something felt unfulfilled. The path made sense on paper – yet it didn’t feel right. Instead of continuing on autopilot, Josephine made a bold decision: she chose a different direction.
Her turning point wasn’t loud or dramatic. It began with a question: How do I get to where I really want to be? And what do I truly want?

In search of those answers, she focused on her well-being and turned inward. Through meditation, breathwork and mindful movement in the cold, she began reconnecting with herself – leaving the outside noise behind and fully arriving in the moment.
Today, Josephine guides others through that same experience. Her days begin in stillness, outdoors in the cold, with meditation, gentle yoga and conscious breathing. From there, the journey continues: stepping into ice water, walking through snow-covered landscapes, and embracing the silence of the mountains.

The cold stays cold. You feel it every time. But the focus shifts – away from freezing feet and toward staying present and healthy. It becomes an alignment of breath, body and mind.

What began as a personal search for clarity has evolved into a mission to help others find their own.

A woman wearing a hat and swimsuit smiles as she dries herself with an orange towel after a cold bath in the winter forest.

A NEW DIRECTION

Josephine’s story shows that transformation does not always require a long path ahead. Sometimes, it begins with a quiet but decisive step in a new direction. This is WHY WE TRY.

EPISODE 01: RUNNING WITH HELEN RYVAR

In the first episode, we follow a story that began as a way to cope and blossomed into a world record-breaking journey. Helen Ryvar´s story is powerful and deeply moving, capturing the true essence of Why We Try. 

Woman in CRIVIT sportswear standing on a rock overlooking a scenic landscape at sunset.

The comfort in running

At a time when everything came to a standstill, Helen found herself isolated from family and friends. She felt empty and lonely , disconnected from the world around her. But in the stillness, she discovered one thing she could still do: run. Running became her constant, her structure and her release.

Group of women smiling and running together outdoors in CRIVIT sportswear

From escape to world record

Step by step, day by day, she moved forward - never truly alone, always accompanied by her shadow. What started as a personal escape turned into something far greater. She began her journey with the simple idea of taking up running. Three years and 1,000 half marathons later, her feat was recognized with a Guinness World Record.

Woman in CRIVIT sportswear standing with a group of runners in a park.

COURAGE TO CHANGE

Helen´s journey shows how trying, even in its simplest form, can lead to unexpected strength, resilience and Transformation. Her story reminds us why we try: because trying is where changes begin.

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